Two very smart people (plus me) had a brainstorming session this afternoon after work. While discussing a host of ideas the question came up why is it so hard to get prospects (and mind you we work in three completely different fields) to not simply listen to a great idea, but act on it?
My simple response...they don't know what they don't know.
They don't. We are all so busy...pulled in so many different directions...the easy response is "if it ain't broke, don't fix it." So how do you work past that response...how do you get them to realize that they "need" you.?
Two words ~ pain point.
If you cannot find a potential client's pain point, forget it. You would have better luck wrestling a bear (unless your Wesley, who of course, has actually wrestled a bear).
And before you close this post because you think that this has nothing to do with your every day life...think again...I did.
These are smart people the three of us deal with on a daily basis? If they don't know what they don't know...what do we not know that we don't know?
Say that three times fast. :)
I don't know if it is because of the overall economy. Two (or three depending on your perspective) wars the U.S. is fighting. Fear over government shut-downs, debt ceilings and deficits...or if after 24 months straight of dismal news day in and day out, but in a nutshell we are all simply tired.
What happened to all of the fun? To the new ideas? What happened to innovation and inspiration? What happened to trust and kindness? To basic love?
If you are reading this and thinking to yourself that you cannot remeber the last time you were inspired by something new, then consider this your intervention. You my friend, do NOT know what you don't know.
I encourage you tomorrow (because I don't know about you but it is WAY past my bedtime) to open that crazy e-mail from a friend wanting to go to a new shop with you. See that invite on your FB home page from you don't know who inviting you to an event in your area...accept it. That old mentor that calls you out of the blue and leaves you a voice mail saying, "This might be a crazy idea, but give me a call." call them back. The friend that says, "I know somebody who knows somebody who might be able to help you with your...job, house, kids, etc..." Call them back. Listen. Open your mind to the new thought, idea, or opportunity.
Inspire by Rachel Riveria Radcast
You just never know what you don't know...
...and you just might get Inspired....
Sunshine Dreams to You ~ Today and Every Day! :)